The project "Program for Promotion of Goods of the Rockiness" was completed

October 17, 2016

On November 19, the Ministry of Industry and Trade of the Russian Federation and Roskachestvo launched the All-Russian program to promote goods marked with the state mark of quality. The first trading network, which supported the state initiative, was the Metro Cash & Carry network. Especially for this network, designs were developed that hosted goods with the Quality Mark, and the built-in scanners and monitors allowed customers to learn about the product in detail. Vitrina A was chosen as a partner for the production of these structures. We took up the realization of an ambitious task, when in two weeks it was necessary to produce them, write the necessary software solution, make full integration and install the designs within the targeted program. And we did it! The constructions are made of high-quality materials. Thanks to the bright design and in combination with advanced technologies, they attract attention to themselves. The buyer applies the product with a barcode to the scanner, and the tablet immediately displays full information about this product. The ceremony was attended by State Secretary, Deputy Minister of Industry and Trade of the Russian Federation Viktor Evtukhov, Head of Roskachestvo Maxim Protasov and Head of the Representative Office of METRO AG in Russia Alexey Grigoriev. This is another vivid example of integrator approach Vitrina A with a "turnkey" implementation.

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