June 7-9, the 16th Festival of Advertising and Marketing Communications "Silver Mercury" was held in Moscow. This is the most significant festival of marketing communications in Russia. It was founded in 2001 and since 2009 exclusively represents the contest "The Globes Awards", organized by the International Association of Marketing Agencies (MAAW).
This year Vitrina A presented its work "Tree of Meanings - Opening of the flagship store IQOS in the shopping center" Afimall City ". This is a unique project, which has no analogue on the market - the opening of the flagship store IQOS in the shopping center "Afimol-City".
The filling of the store is a combination of the most diverse technologies: interactive racks and wall panels, video walls and the central figure - "Tree". This is a unique 3 meter high construction, consisting of 12 metal branches and 120 petals-screens. All the screens of "Tree" are synchronized with each other and broadcast a single content. In total, the store has 140 broadcasting points.
According to the results of voting, this project received a GRAND PRIX contest in the "Marketing Tools" block and 1 place in the POSM nomination! This is a tremendous success! Our project received the maximum number of points from the professional jury of the contest - brand companies and leading market experts!
Let me remind you that before that our work was GRAND PRIX in Paris and 1 place in the Digital nomination at the POPAI Russia Awards.