On April 12, the second day of the Design and Advertising exhibition, Vitrina A took part in the RAMU section "The marketing services market: the alignment of forces, weapons and new methods of warfare in 2017". General Director of Vitrina A Viktoriya Popylkova spoke about SMART POSM smart stands on the example of an implemented integrator project for the autonomous non-profit organization Russian Quality System in the Billa sales network. Consumer behavior is changing rapidly, so it is so important today to prepare its outlets for operation under new conditions and make the most efficient use of the budget to attract buyers to stimulate sales. At the same time, it will be possible to speak about effectiveness only if it is supported by concrete figures. However, how to get these numbers? The use of traditional POS materials does not give answers: was it possible to attract exactly that audience? How accurately was it possible to touch the feelings of the target audience and evoke a response? How effective was the use of the budget? SMART POSM technology digitizes the total flow of visitors, recognizes them by gender, age groups, visits, time spent at the stand and determines their emotions. The information obtained gives a real picture of the target audience, its behavior at the points of sale and allows you to receive data about any outlet in the online mode. Now, to evaluate the effectiveness of any marketing activity at points of sale will be simple and prompt.