Philip Morris Sales & Marketing comments: "We are very pleased that our partner, the Vitrina A, received a grand prize in the" Marketing Tools "block for the" Tree of Meanings "project at the festival" Silver Mercury " . The tree is part of the interior in the flagship store iQOS in the mall "Afimall City". Since the iQOS electronic tobacco heating system is an innovative product, it is important for us that the interior is characterized by a modern, original design and is consistent with the spirit of the brand. "
The Grand Prix in the "Marketing Tools" block took a joint project of Vitrina A and Philip Morris International - "The Tree of Meanings". This is a project in the category of POSM, analogs, which does not. The structure in the form of a tree in height of 3 m consists of 12 metal. Branches and 120 petals-screens. Its production is a challenge in the market of the POSM for the complexity of the technological solutions used. All screens of the "Tree" are synchronized with each other and broadcast a single content.