GLOBAL INTEGRATOR OF MARKETING COMMUNICATIONS
IN THE POINTS OF SALE

VITRINA SMART POSM

Vitrina A company represents VITRINA SMART POSM - a high-tech service for collecting analytical information about consumers and their behavior at points of sale with the possibility of building personal communication with each client.

Service VITRINA SMART POSM has a modular system and covers the entire chain from primary contact to personal communication:

· System of statistics and data analysis

· Heat Map

· Recognition of emotions

· Queue detector

· Collection of the database

· Integration with CRM and personal communications

COLLECTION OF STATISTICS AND ANALYSIS OF DATA

Based on advanced technologies, the visitor identification system conducts attendance monitoring and provides information about your customers on all basic metrics:

· Traffic: number of visitors broken down by days, weeks, time of day

· Audience: Gender, age groups

· Contact duration: Max / min, average

This system allows you to better understand the target audience and its needs, measure efficiency and adjust the marketing activities carried out, make decisions on the development and expansion of functionality.

COLLECTION OF STATISTICS AND ANALYSIS OF DATA. Principle of operation:

· The equipment is installed in the outlet, on the stand, island, brand zone and other objects

· The visitor of the outlet gets into the camera lens, which fixes his face in a special frame

· Automatic face recognition by category - gender and age groups

PANEL OF THE ADMINISTRATOR

The processing service allows you to display and analyze the received data in a convenient form and generate detailed reports.

ADVANTAGES

Ease of implementing the system:

· Compact box solution harmoniously fit into any design and interior

· High recognition accuracy - 96%

THERMAL CARD

Technology based on the analysis of video content and designed to significantly improve the planning of retail outlets. Displays the movement of customers on the map in the form of hot and cold areas

DETECTOR OF THE PERIOD

The system captures the number of people and sends an alert to the manager that it

is necessary to open additional cash desks:

· Optimization of working hours and control of personnel

· Reduce customer service and increase customer loyalty

· Estimation of congestion of cash desks and planning of their necessary quantity

RECOGNIZING EMOTIONS

The application of technology of recognition of emotions allows to understand the

reaction of consumers to products:

· Assess the level of satisfaction with services

· Recognition accuracy 93%

· Convolutional neural networks and modern GPU-based computing are used

· Training takes place on hundreds of thousands of examples of persons with pre-

marked emotions